This UK-based plumbing company struggled to generate leads from Google search despite offering high-quality emergency plumbing services across London. The website lacked local SEO optimisation, keyword targeting, and technical SEO improvements.

The Challenge

The client was invisible in Google search results for high-converting keywords such as “Emergency Plumber London” and “24 Hour Plumber Near Me”. Their Google Business Profile was poorly optimised, and the website had weak on-page SEO structure.

SEO Strategy Implemented

A complete local SEO campaign was developed focusing on improving search visibility, local rankings, and lead generation.

• Complete Local SEO Audit & Technical Fixes
• Google Business Profile Optimisation
• High-Intent UK Keyword Research
• On-Page SEO Optimisation
• Internal Linking Structure Improvement
• Service Page SEO Enhancement
• Local Citation Building Across UK Directories
• Schema Markup Implementation

Results Achieved

• 320% Increase in Organic Traffic
• 180% Increase in Phone Call Leads
• Page 1 Ranking for “Emergency Plumber London”
• Significant Growth in Google Maps Visibility
• Improved Local Brand Authority